Trend Scouting
Explore aggregated insights and trends from article databases
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Drink Type
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Geography
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Growth over Time
The "Growth over Time" chart depicts the relative strength of all products of a given category (e.g. "Juices") relative to all products identified. The more products of a given category get written about or searched for, the higher the percentage value rises.
Shows the category development over time
All Sources
Trend Identification
The "Trend Identification" shows how consistent (x-axis) a trend (attributes such as effects, ingredients, etc.) is, measured by the statistical stability (low variance) within the select time interval. The y-axis depicts the trend strength, measured by how the relative strength (as depicted in "Growth by Attribtues") developed within the selected time interval.
Helps identify strength and peristency of a trend
All Sources
Trend Demographics
The "Trend Demographics" shows the potential demographic interest towards a given product category (e.g. "Juices"), based on the Google search interest towards product brands within the category. The data is drawn from keyword data provided by Google Ads.
Shows the average search demographic by Google
Growth by Attributes
The "Growth by Attributes" shows the relative strength of all products of a given category (e.g. "Juices") where certain attributes from our taxonomy (e.g. "Effects") have been identified. The more products of a given category with a given ingredient, effect or flavor get written about or searched for, the higher the percentage value rises. The number in brackets shows the absolute value for reference.
Shows the growth of category attributes
All Sources
3 months
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Effects
Product
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People & Brands
The "People & Brands" section shows how often a brand or celebrity has been mentioned within the selected time interval for a given product category (e.g. "Juices").
Show entity relations of our database
Paris Hilton
Artist
Show
Paris Hilton
X mentions
Qualitative Insights
The "Qualitative Insights" are based on a qualitative research by AI, collecting further details by accessing brand websites from all products of a given category (e.g. "Juices"). It shows key qualitative trends to provide an additional perspective.
Qualitative category insights based on web search
Contents & Prescriptions
Taste & Products
Communication & Positioning
Trend
Description
Examples
Trend
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